Boring paper
Friday, November 24, 2006 1:45 AM
I think the marketing paper was quite boring. Boring doesn't mean that it was easy. I thought the questions just weren't interesting.
I think the whole marketing concept generally evolves around giving customers what they want (outside in strategy), building customer equity, differentiate from ur competitors and the marketing mix (4Ps)
So.. basically my ans keeps talking about the same concepts again, again, again and again. So boring.
But again, i don't know if what I wrote's what they want. :s